As we march through 2022, many businesses are left wondering if direct mail marketing is still a trend, if it is worth it, and if their business is missing out by not implementing this form of marketing.
Despite the many new marketing avenues available, direct marketing remains a multi-million-dollar industry, with companies spending $38.5 million of total advertising revenue in the United States on direct mail campaigns.
With an average response rate of 4.9 percent, direct marketing is still alive and is a beneficial marketing tool all businesses should take advantage of.
Continue reading to learn more ways to help you and your business keep up to date with current direct mail trends:
Watch What Is Coming in the Mail
One way to see what other businesses are doing is to keep an eye on what is coming through your mailbox.
Whether a letter, postcard, magazine, etc., there is much to learn about increasing brand awareness by watching and taking note of which advertisers are trying to get your attention.
Ask Your Customers
Take time to learn from your customers and what drives them to different businesses.
What types of ads caught their attention? How do they hear about most local companies? What direct mail marketing items, such as ads, coupons, specials, and more, are likely to get them into a store or to hire a local business?
Check With Other Business Owners
Ask other business owners with similar products or services what works for them and which direct mail campaign strategies have proven to drive results.
Most business owners are willing to share their plans, while others might be tougher when sharing information with a competitor. Access to knowledge other business owners possess is vital in developing long-lasting positive relationships with other business owners, so you can share ideas and work together to learn more about direct mail marketing.
Direct mail marketing campaigns are on the rise as more businesses start implementing various tools to help directly reach consumers. Everything from postcards to catalogs and coupons to letters can target consumers drawing attention to your brand.
Understanding the latest direct mail marketing trends can help keep your business on top of the latest advertising strategies, helping you stay competitive in your target market.