How do you maximize your investment in marketing?
Utilize unique offline marketing techniques to get people’s attention!
There are countless ideas for getting inspired with offline marketing, from traditional to off-the-wall. Take what you can and let it spur some creativity in your minds.
7 Top Tips to Get Creative With Offline Marketing
1. Get Creative With Your Business Card
A business card is often the first impression, and you want to make it last.
Try printing it vertically, adding rounded corners, or creating a die-cut image. Use bold colors that stand out against the competition.
2. Hold In-Person Events
According to the Event Marketing 2018 Report, 95% of marketers agree that live events give attendees a valuable opportunity to form in-person connections in an increasingly digital world.
Give people a chance to talk to you and others from your company, and create bonds that will last a lifetime.
Don’t forget to have flyers, rack cards, brochures, and business cards ready for them to pick up.
Join volunteer organizations that will introduce you to other professionals who desire to help the community.
By getting out in the community, you will get your name out and help you build connections. Bring along your business cards so you can have some conversations about where you work and get information on others.
4. Build Loyalty With Rewards
While investing in attracting new customers, don’t neglect opportunities for retaining existing ones.
Give away fun gifts with your logo: magnets, flashlights, Frisbees, T-shirts, mugs, water bottles, and more. These will keep the magic going after the sales call is over.
5. Create a Game
Use a tailor-made BINGO card that leads them around the store, then leads to a prize if they get BINGO.
Have signs to advertise your newest game. Invite everyone to play and win prizes.
6. Go Head-To-Head With the Competition
Don’t be afraid to promote your items over the competition.
If it makes sense, have a “taste test” as Coke and Pepsi did in the 1980s. Let the audience decide what items they like better.
Be sure to have flyers made up to announce this event to let people know when it will be.
7. Take On Speaking Engagements
Speaking at events puts you in front of your target audience and makes you an expert.
A speaking engagement puts you in front of a highly targeted and interested audience already primed and ready to pay attention to what you have to say.
It creates you as the go-to person for answers, which is a great position.
Take time to evaluate the best creative way to reach your customers. We all have an overflowing inbox. Instead, try something fresh and offline to capture your customer’s attention.
When you want to make a statement offline, try some freshly printed marketing materials. That’s where we step in!
We have what you need to make some fresh imprints on your customers. Contact us today!