4 Simple Steps to Set Intentions

It’s that time of year again: Time to re-evaluate your life, business, and goals. Setting intentions for this year will help you fulfill them and be more successful than setting a resolution. Both practices require looking at yourself and making changes. But an intention isn’t as harsh as a resolution. Rather than setting goals for

3 Top Specialty Papers for Your Print Marketing

Metallic, matte, recycled. If you want to create direct mail marketing that stands out from the crowd, these three types of paper are the ones you want to know about.  While it might sound simple, there are implications to using each type. So let’s take a closer look. 3 Top Specialty Papers for Your Print

7 Great Ways to Show Gratitude During the Holidays

“When it comes to life, the critical thing is whether you take things for granted or take them with gratitude,” writer G.K. Chesterton said. It’s that time of year: The perfect opportunity to show appreciation to those who have helped you this year and those you don’t know. It will do your heart and head

5 Graphic Design Trends to Look Out for in 2023

2023 is just around the corner, and a new year comes with new graphic design trends.  Graphic design matters because it captures the attention of your audience, aids in memory, and influences the consumer’s first impressions. This is why the global graphic design industry was worth $45.8 billion in 2021. Make sure your business stays up-to-date

How to Develop an Abundance Mindset (and Why You Should)

An abundance mindset is when you believe there are enough resources in the world for everyone and are grateful for what you have.  This is in opposition to the scarcity mindset, which believes the earth contains limited resources. This mindset creates an overly competitive lifestyle and envy for others because the person tends to focus on

4 Tips for Getting More People to See Your Direct Mail

Direct mail is naturally advantageous when getting people to notice your business.  85% of consumers open their direct mail, and 62% act after receiving direct mail, according to a recent report. However, your business can take action to increase further the number of people opening your direct mail.  1. Use a Call to Action in

7 Print Marketing Ideas to Boost Holiday Sales

The holidays are a busy time of year for you and your customers, but print marketing has the power to get you noticed and boost sales. How do you accomplish this? Here are seven ways to use print marketing to boost your sales this holiday season! 7 Print Marketing Ideas to Boost Holiday Sales 1.

3 Winning Direct Mail Campaign Ideas You Can Start Using Today

We’re proud to inform you that the reports of the supposed death of direct mail have been, as Mark Twain once said, “greatly exaggerated.” Not only is direct mail just as effective as it ever was – it’s positively thriving. According to one recent study, the market for direct mail advertising is anticipated to grow

8 Common Design Mistakes To Avoid in Print Marketing

There is much room for creativity in graphic design for print marketing.  However, if you aren’t a graphic designer, there are some definite no-nos you want to avoid in order to create a visually compelling design. Here are a few to keep in mind. 8 Common Design Mistakes To Avoid in Print Marketing 1. Centering

6 Steps to Find Your Print Marketing Target Audience

When you advertise, you need to know your target audience. And the same is true in print marketing. A target market is the set of consumers that a company plans to sell to or reach with marketing activities. A target audience is a group or segment within that target market that is being served in