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11 Print Products That Make Great Holiday Gifts

The holidays are coming, and you want to reward your clients (and possibly even your staff) with fun items that will benefit them and keep your name buzzing around. Utilizing giveaways helps people identify your brand and reminds them of your business when they’re ready to purchase. Here are some great ideas to help doContinue reading “11 Print Products That Make Great Holiday Gifts”

5 Printing Tips to Boost Brand Awareness

Brand awareness is essential for any business.  A business’s brand is the mix of perceptions and emotional connections people tie to the company.  Companies should try to manage their brand through advertisements that reinforce the company’s message and image.  Print can be a powerful tool to boost brand awareness and reinforce your brand’s message.  1.Continue reading “5 Printing Tips to Boost Brand Awareness”

7 Fun Promotional Products to Celebrate Your Business

When attending events, people coming to your booth enjoy picking up promotional products that remind them of your business and are useful in their homes A study by the Advertising Specialty Institute revealed an 85% recall rate on promotional items. In addition, most households have an average of 30 promotional items, including pens, mugs, andContinue reading “7 Fun Promotional Products to Celebrate Your Business”

5 Tips for Effective Product Packaging

Product packaging can be just as important as your product. The packaging is what the potential consumer sees, influencing their purchasing decision. In fact, 72% of Americans say the product packaging influences their purchasing decision. Check out these five tips for effective product packaging.  1. On-brand product packaging  Your packaging should be a consistent extension of yourContinue reading “5 Tips for Effective Product Packaging”

The Benefits of Banners

A banner is a large piece of fabric or flag used to advertise a business by displaying a slogan, logo, symbol, or promotional offer. It is one of the oldest forms of advertising, and it is still around today because it is low cost and effective. Benefits of Banners Banners have a wide array of benefits.Continue reading “The Benefits of Banners”

Your Mini-Guide to Business Branding

Branding helps your business create the desired image of your company by clarifying and expanding what your company stands for. According to Kotler and Keller, “Branding is endowing products and services with the power of a brand.” It helps put your business above the competition by giving customers an idea to attach themselves to. ItContinue reading “Your Mini-Guide to Business Branding”