5 Graphic Design Trends to Look Out for in 2023

2023 is just around the corner, and a new year comes with new graphic design trends.  Graphic design matters because it captures the attention of your audience, aids in memory, and influences the consumer’s first impressions. This is why the global graphic design industry was worth $45.8 billion in 2021. Make sure your business stays up-to-dateContinue

8 Common Design Mistakes To Avoid in Print Marketing

There is much room for creativity in graphic design for print marketing.  However, if you aren’t a graphic designer, there are some definite no-nos you want to avoid in order to create a visually compelling design. Here are a few to keep in mind. 8 Common Design Mistakes To Avoid in Print Marketing 1. CenteringContinue

How to Use Color to Impact Holiday Campaigns

When you think of the holidays, what colors come to mind? Red, green, white, or maybe even blue and gold. These festive colors can evoke emotions from consumers by drawing them to colors they might not naturally be drawn to outside of the holiday season.  Using color theory, the study of how color impacts perceptionsContinue

Color Talks… Are You Listening?

Color, color everywhere. But what does it mean? Believe it or not, color has a lot of implied meanings, and it imparts a lot of feelings. Color meanings stem from psychological effects, biological conditioning, and cultural developments. Color Talks… Are You Listening? Depending on where you do business, you’ll want to consider color. There areContinue

3 Tips for Choosing the Right Flyer Font

When putting together a flyer, sometimes the flyer font can be overlooked.  But, your font plays an essential role in the overall flyer design. Depending on your choice, it holds the information being shared and can convey different meanings.  Sans-serif vs. serif fonts Fonts can be classified into one of two categories: sans-serif or serif.Continue

Top 8 Print Marketing Design Hints

Designing marketing materials has much room for creativity, but you should also avoid common mistakes. If you aren’t a graphic designer, you may be tempted to do your own thing, but there are some definite no-nos in design. Here are nine hints to guide you. Top 8 Print Marketing Design Hints 1. Have a clearContinue

Top 7 Effective Offline Strategies for Your Business

There are many fantastic ideas for advertising your business. Still, remember you need online and offline advertising for effectiveness. Don’t discount the original ways of marketing just because they aren’t new and a part of social media. Top 7 Effective Offline Strategies for Your Business 1. Distribute business cards. Your business card says a lotContinue

7 Top Design Decisions Direct Marketing and Web Designers Share

You might think that web design is entirely different from direct mail marketing. But there are many things web and offline print marketing designers can learn from one another. 7 Top Design Decisions Direct Marketing and Web Designers Share 1. Create a compelling message. According to David Ogilvy, five times more people read the headline thanContinue

7 Steps to Great Packaging for Your Business

Imagine you were looking for a product, and you saw two boxes side by side…one that was plain and one that contained exciting graphics. Which one would you try? Of course, you’d pick the exciting one. So why not carefully consider what your packaging looks like? Think about promoting your business with your packaging. It’sContinue

Bleed and Crop Marks: What Do They Mean For You?

If you have worked with a printing firm, you have probably heard the words “bleeds” and “crop marks” come up before. But what does that actually mean to you, the print buyer? What are Crop Marks? Crop marks tell the printer where to cut the paper, especially if it’s a finished product, such as aContinue