3 Top Specialty Papers for Your Print Marketing

Metallic, matte, recycled. If you want to create direct mail marketing that stands out from the crowd, these three types of paper are the ones you want to know about.  While it might sound simple, there are implications to using each type. So let’s take a closer look. 3 Top Specialty Papers for Your Print

4 Tips for Getting More People to See Your Direct Mail

Direct mail is naturally advantageous when getting people to notice your business.  85% of consumers open their direct mail, and 62% act after receiving direct mail, according to a recent report. However, your business can take action to increase further the number of people opening your direct mail.  1. Use a Call to Action in

7 Print Marketing Ideas to Boost Holiday Sales

The holidays are a busy time of year for you and your customers, but print marketing has the power to get you noticed and boost sales. How do you accomplish this? Here are seven ways to use print marketing to boost your sales this holiday season! 7 Print Marketing Ideas to Boost Holiday Sales 1.

8 Common Design Mistakes To Avoid in Print Marketing

There is much room for creativity in graphic design for print marketing.  However, if you aren’t a graphic designer, there are some definite no-nos you want to avoid in order to create a visually compelling design. Here are a few to keep in mind. 8 Common Design Mistakes To Avoid in Print Marketing 1. Centering

6 Steps to Find Your Print Marketing Target Audience

When you advertise, you need to know your target audience. And the same is true in print marketing. A target market is the set of consumers that a company plans to sell to or reach with marketing activities. A target audience is a group or segment within that target market that is being served in

7 Top Tips to Get Creative With Offline Marketing

How do you maximize your investment in marketing?  Utilize unique offline marketing techniques to get people’s attention! There are countless ideas for getting inspired with offline marketing, from traditional to off-the-wall. Take what you can and let it spur some creativity in your minds.  7 Top Tips to Get Creative With Offline Marketing 1. Get

9 Solid Ways to Combine Digital and Print to Boost Your Campaign

Contrary to popular opinion, print is not dead, and it remains an integral part of marketing and advertising.  Today, you can’t rely solely on digital ads to increase customer traffic. Likewise, you can’t just rely on old-school advertising to do the job. Writing words on paper is tactile and fun to hold. It also creates

How to Use Color to Impact Holiday Campaigns

When you think of the holidays, what colors come to mind? Red, green, white, or maybe even blue and gold. These festive colors can evoke emotions from consumers by drawing them to colors they might not naturally be drawn to outside of the holiday season.  Using color theory, the study of how color impacts perceptions

4 Things Your Direct Mail Piece Needs to Convert

Direct mail is a simple, cost-efficient way to reach your target market.  The response rates for direct mail are about five to nine times higher than other advertising channels. However, five to nine times is quite a range. Getting your direct mail to reach the nine times higher statistic requires certain elements.  Here are four things

5 Call-To-Action Tips to Use on Your Print Marketing (And Why They Work)

In its simplest form, a call to action tells the recipient to buy now.  However, sometimes saying, “buy now!” won’t be quite as effective as an alternative, more creative strategy.  Below are some tips for crafting a call to action for your print marketing campaign so you can have a better response rate than the average